TERO PUHA is a Finnish multidisciplinary artist whose work explores the relationship between body, identity, and consumer culture. Combining photography, film, drawing, and design, his practice bridges fine art with the language of mass media and popular imagery. Puha’s works reflect on how contemporary existence is shaped through brands, images, and ideals — and how the human form becomes both product and symbol within visual culture.Annamari Vänskä / Professor of Fashion Studies