BODY BEAUTIFUL (REMIX) (2012)
Tero Puha and Teemu Muurimäki
Curated by Annamari Vänskä
Produced by Amos Anderson Art Museum
2012 Amos Anderson Art Museum
2013 Finnish Embassy in Washington DC, USA
2014 Spiral Center, Tokyo, Japan
2016 Nordische Botschaft, Berlin, Germany
Artist Tero Puha's and clothing designer Teemu Muurimäki's combined installation Body Beautiful (Remix) plays with the idea of product branding and how a product can be made visually desirable. The main element of Puha's and Muurimäki's joint piece is a commercial for a luxury perfume and line of cosmetics. It toys with the idea of empty promises made by the fashion industry. The work was first shown at Amos Anderson Art Museum (Helsinki) in the Boutique-exhibition curated by Annamari Vänskä.
Excerpt from the group show review
For their work ‘Body Beautiful (Remix)’, Tero Puha and Teemu Muurimäki developed an entire advertising concept for a high-end fragrance and cosmetics line, where the “fragrance-free” product is essentially natural beauty itself. A video commercial plays among giant poster stands featuring a man and a woman photoshopped with various body types, all in the familiar seductive soft-focus of advertising imagery. The video features tired tropes of beauty advertising such as near naked bodies lolling around on the seashore. Like ‘Hate Couture’, ‘Body Beautiful (Remix)’ puts the unrealistic beauty ideals of the fashion industry under fire, also highlighting the false promises of advertising.